AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Interactive Story Games on iOS in Brazil
An overview of the first quarter performance for leading interactive story games on the iOS platform in Brazil, showcasing trends in downloads, revenue, and active users.
In the first quarter of 2021, Brazil's iOS platform saw varied performances among the top five interactive story games. Sensor Tower provides detailed insights into the app market, and here we examine the trends seen in these games' downloads, revenue, and weekly active users.
Crazy Maple Studio, Inc.'s Chapters: Interactive Stories experienced a peak in downloads of 11K in the last week of January, followed by a decline to around 5K in late February. Weekly active users fluctuated, reaching a high of 36K in the first week of February, while revenue trends saw a slight increase from 13K to 18K in mid-January, before stabilizing around 14K towards the end of March.
Episode Interactive's Episode - Choose Your Story observed a decrease in downloads from 13K at the end of December to 3K by the end of March. Weekly active users similarly declined from 36K to 24K in the same period. Revenue trends mirrored this downward trajectory, starting the quarter at 6K and ending at 1.5K.
Gameloft's Journeys: Romance Stories showed a more positive trend in downloads, with an increase from 4.7K to 6.6K by the end of March. Active users saw significant growth from 19K to 25K. Revenue also reflected growth, particularly in the first week of March, peaking at 3K.
SWAG MASHA's Love Sick: Stories & Choices experienced a sharp decline in downloads from 7.7K to under 1K. Weekly active users decreased from 14K to 4.5K. Revenue for the game saw a decrease from 4.7K at the beginning of the quarter to just over 500 USD by the end.
Lastly, nanobitsoftware.com's Tabou Stories®: Love Episodes witnessed a decline in downloads from 3.9K to 903. Active users peaked in early February at 17K before falling to 5K by the end of March. Revenue trends started at 2K and saw a decrease, ending the quarter at 592 USD.
The diverse trends of these interactive story games on the iOS platform in Brazil during Q1 2021 highlight the dynamic nature of the mobile game market. For further insights, Sensor Tower's comprehensive app data provides a deeper look into the industry's performance.
